Citadines Bay City Manila targets smart travellers

SINGAPORE-BASED The Ascott Limited continued to expand in the Philippines with the opening of the third branch of its apartment hotel brand Citadines.

The 212-room Citadines Bay City Manila is located at the corner of Diosdado Macapagal Avenue and Coral Way in Pasay City. The new hotel adds to the company’s portfolio which includes Citadines Millennium Ortigas and Citadines Salcedo Makati.

Meant for the “smart and practical travellers” the new Citadines property has rooms and serviced apartments ranging from 35 square meters (sq.m.) to 50 sq.m. Its amenities include a fitness center, a 25-meter swimming pool, a kiddie pool, a pool bar, a running path and spa.

“This is [the company’s] first Bay Area property and is the ideal jump off point to discover or rediscover Manila,” Daniel Wee, country general manager for The Ascott Ltd. Philippines, said in his remarks during the Nov. 28 opening.

Citadines Bay City Manila is targeting short-stay guests. Rennan John Reyes, the property’s residence manager, said they expect short-stay travellers to account for 80% of its bookings.

The hotel has 146 rooms under the Studio Deluxe and Studio Deluxe Twin categories. The 32-sq.m. hotel rooms will feature either a queen-sized bed or two twin-sized beds.

There are 66 rooms under the Studio Premier and One-Bedroom Premiere categories, which are designed for longer stays since these are equipped with kitchens and washer-dryer units.

Currently, less than half of the rooms are open. According to Casey Faylona, The Ascott director of sales and marketing, the hotel is expected to be fully operational by April.