For stays of a day, a week, a month or a year, serviced apartments (also known in the sector as Aparthotels, corporate housing or extended stay housing) offer a spacious, flexible and cost effective alternative to restrictive hotel rooms, with an average saving of 15 - 30% on an equivalent standard hotel.

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HOME > GSAIR 2008/9 > INDUSTRY BENCHMARK > PAGE 17

Industry Benchmark

By Mark Harris

Regional Analysis


USA

CHPA

Corporate Housing Providers Association The Voice of the Corporate Housing Industry



The Beginning

The National Interim Housing Network (NIHN) was the first national organization established to bring temporary/interim housing providers together for the primary purpose of marketing the industry. Led by Ken Hixon and Bob Greenwald, both from the Dallas, TX area, the organization attempted to unify marketing for all member companies to expand business opportunities for all. Inherently, NIHN was challenged with marketing an industry of small business owners managing bottom line realities and needing an immediate and specific return on their marketing investment. With some consolidation of the industry and some providers expanding faster than others, the premise of the organization was difficult to achieve. The organization disbanded after a few years, however, the foundation of camaraderie and unity of the industry survives even today.

The New Beginning

The Association of Temporary Housing Providers (ATHP) was established in 1996 as a trade association. The purposes of the Association were to provide education to providers, to strengthen the industry's professionalism for the betterment of the industry, and a venue in which members could take off their competitive hats and work together to gain recognition for the overall industry. The founding board consisted of a wide range of providers from the industry's largest at that time to a host of smaller and mid-range providers. As NIHN's membership dwindled, the organization merged with ATHP and the name changed to The Association of Interim Housing Providers (AIHP). Changing the Association's name to incorporate 'interim' recognized the contributions and history of NIHN. In 2002, AIHP again changed its name to the current international trade association known as the Corporate Housing Providers Association (CHPA) to more accurately reflect the current industry terminology.

CHPA Today

CHPA continually strives to uphold the highest standards in business and professionalism, provide valuable insight, knowledge and resources to the industry, and increase visibility among related industries. The Association continues to mature in both its services to members and its dedication to the professionalism and ethics of the industry. More than 180 corporate housing companies worldwide currently belong to CHPA. In addition, there are more than 50 CHPA member companies worldwide that offer goods or services to the industry as invaluable partners to the industry's success.

Over the last 3 years, membership has grown by 25% new members annually on average. The high annual retention rate reflects the value and need for the Association. Today, the Association serves its members and the industry through:
  • a professional certification program, Certified Corporate Housing Professional (CCHP)
  • an annual conference and awards program, recognizing excellence in the industry
  • limitless networking events throughout North America
  • a Code of Ethics


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