Chain of Fools
by Ian Sclater

Serviced apartments not configured
"The GDS environment was originally
developed for airlines. Then they
configured these systems to allow certain
non-air vendors (such as car rental
companies and hotels) to participate. To
date GDS suppliers have not configured
their systems to apply to serviced apartment
inventory - which is very different
from, say, hotels - and the rules which
may apply to that extended stay serviced
apartment provider."
"Availability might come up, but it might
have all sorts of rules associated with it,
such as a minimum one-week stay. If the
enquirer only wants two nights, should
the system show it or not? Technically,
it's not easy. Also, the enquirer may be
asked to put down a deposit, so there's
a payment issue, or references might be
required by the apartment owner. All of
these rules are synonymous with the
apartment sector, but not necessarily
with hotels."
"So all the GDS suppliers would have to
adapt their systems. I'm not saying they
won't in future , but they worked for
years with the standards bodies such as
HEDNA (the Hotel Electronic Distribution Network Association) to identify the
standards required by the hotel industry,
such as room type, rate type codes and
the rules required to book. Slowly but
surely, hotels around the world and the
GDS followed these standards and
adapted their systems accordingly."
Increasingly, web portals are
being used to access serviced
apartment inventory
"Another standards body, the Open
Travel Alliance (OTA), has been working
for years to try to accommodate the
needs of multi-type suppliers, such as
cruise lines, hotels and car rental
companies with regards to electronic
distribution. Where is the apartment
industry in terms of working alongside
people like the OTA? When will they all
agree what their own standards should
be? Does the serviced apartment industry
understand all the issues, the investment
they will need to make, the time-line and
how it will all affect onward distribution?"