Chain of Fools
by Ian Sclater
So what is causing this disconnect
between the apartment operators and
the intermediary? Peter Dennis is Director
of e-Commerce Development with the
specialist accommodation, UK meetings
and event management service provider
BSI, and has lectured on booking,
distribution and technology issues in
the accommodation sector for many
years.
Front, middle and back office
"The main issue for a TMC is that in
anything technical one needs to consider;
front, middle and back office applications.
The front is basically the viewing and
input interface. For example, what
screen is the travel agency's reservation
clerk looking at? What are they in
putting their work into?
The middle , or middleware (as it is
sometimes referred to), is where the
rules of a company's travel policy get
applied. The reservation clerk needs to
be aware of these, so that they are
booking the right kind of product.
The middleware also controls
self-booking tools from a travel policy
control perspective.
The back office is where things like
finance, accounting and Management
Information (MI) systems are generated
- i.e. the booking data which produces
reports, both internal and for customers."
"TMCs have been very dependent on
the GDS environment for availability,
booking and MI. The GDS's have
historically incentivised agencies to use
their particular systems. Traditionally, an
agent would be on one system (although
more and more they're using multi-
GDS's), and this has in the main governed
the front to middle to back office
processes. That means that everything
the agency does, such as booking a
British Airways flight followed by a
Marriott hotel booking, has to be input
into the front office in order to feed the
middle and back office applications. If
they're booking in GDS, we can safely
say that suppliers' inventory is available
in GDS."

Source: The Apartment Service Global Survey 2008